READ with Malcolm

Welcome to the READ with Malcolm Virtual Reading Challenges and In-School Programs.

Here you are joining the Atlanta Speech School, the Cox Campus, and Share the Magic Foundation as we promote the excitement and joy of reading through innovative virtual reading challenges and in-school programs!

Discover the Magic of Reading with Malcolm Mitchell

Author, Literacy Advocate, and Super Bowl Champion, Malcolm Mitchell founded Share the Magic Foundation in 2016 with a sole purpose: to transform the lives of children through literacy. We believe that literacy is the foundation for success in all areas of life. Through In-School Programming and Virtual Reading Challenges, our Read with Malcolm literacy programs offer an innovative approach to tackling the literacy crisis. Share the Magic Foundation focuses on young and striving readers – especially those who are reading below their grade level and are at risk of academic failure in under-resourced communities.



READBowl is the FREE global reading competition for Pre-K through 8th grade classes and teams of students! This virtual program is designed to inspire students to read and provide teachers with a free platform to motivate students to increase reading minutes in school. In-school, distance/virtual and hybrid teams are all invited and encouraged to compete in READBowl.

Beginning on January 11, 2021, the day of the College Football National Championship, READBowl culminates on February 7, 2021 with the crowning of the National Reading Champions on Super Bowl Sunday!

This Just In! Malcolm’s brand new children’s book, My Very Favorite Book in the Whole Wide World, will be added as a prize for winning teams thanks to Scholastic Publishing.

How to Enter


Learn more about Malcolm’s book, The Magician’s Hat